Most shops leave you to flick through the rails. Watch this short video to see how we do it differently.
"Have ordered so many things online and been to other MOB/G wedding shops and felt so uncomfortable… You don't get this here, it's like being in your best friend's house, so relaxed, no pressure to buy, honest feedback… I finally have an outfit that I feel amazing in."
"I purchased my Mother of the Groom outfits from your bridal shop for both of my sons' weddings… I travelled all the way from Abbeydorney in County Kerry, Southern Ireland, to visit your shop. I felt absolutely fabulous in both outfits, and I received so many lovely compliments at each wedding."
"Daunted by the task of finding a Mother of the Groom outfit I visited several occasion dress shops before a successful visit [here]. [Their] professional expertise combined with a very personal service resulted in me feeling very comfortable on the day and receiving lots of lovely compliments from guests."
"So many people asked why I didn't get the 20 minute train journey to London instead to get my dress. It's quite simple: you and your approach and inclusive nature… For anyone not sure about where to get your dress make this trip."
"[The team were] incredibly helpful in finding my dream wedding dress, and also helped us find the perfect mother-of-the-bride dress. [They] made the whole experience feel so special, personal and enjoyable."
Walk into most mother of the bride shops and you're on your own, flicking through rail after rail and hoping something jumps out. We do it the other way round: we get to know you first, then bring the right dresses to you.
Most mother of the bride shops
With us
They listened to my request for colour and style and produced 4 different outfits, each one getting better. Final outfit was the one, just a change of colour, hat and stole to complete the look.Dorian Wall
Your appointment starts with a conversation, not a rail. Tell us about the wedding, the colour scheme, what you love to wear and where you feel most confident.
Using everything you've told us, we hand-pick a collection of dresses for you to try on, so every dress you see has been chosen with you in mind.
Try on, compare and narrow it down with honest advice. Then finish the look with a matching hat or fascinator, and alterations for the perfect fit.
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Big day photo 20Paste an image URL into src=""We recommend visiting 3–6 months before the wedding. That gives plenty of time for your dress to arrive and for any alterations.
We recommend bringing 2 people. That's enough for a second opinion, without too many voices in the room.
Yes. A matching hat or fascinator is the perfect way to finish your outfit, and we'll help you choose one that ties the whole look together.
Yes. Alterations can be made to each dress so that it fits you perfectly.
Yes, we're appointment only. That way you have our full attention and can relax and enjoy trying on dresses, with no rush and no pressure.
Absolutely. We dress mothers of the bride and groom, and step-mums too.
You'll find us at 9 Brook Square, Rugeley, Staffordshire WS15 2DU. We're an in-store, appointment-only service so we don't offer delivery, but our mums happily travel to us from as far as Hertfordshire and County Kerry.
Every appointment is private and one-to-one. We recommend visiting 3–6 months before the wedding, so the sooner you book, the more time we have to get every detail right.